Page 31 - IIMV Newsletter_30 May 2024

RESEARCH @ IIMV

This research synthesizes the extant literature on Customer
Engagement to identify the state of research concerning engagement
practices followed in family-owned businesses from emerging
markets. To achieve this objective, we first conducted a structured
literature review of customer engagement research published in last

two decades in the top tier management and marketing journals.
Second, we design a structured interview schedule to collect first-
hand data from the managers working in family-owned businesses in
India. This rich data is then analyzed using a qualitative data analysis
package. Findings reveal critical aspects of family-owned firms’
customer engagement strategy. Study findings not only help advance
the scholarship within the twin fields of customer engagement and

family business, but also provide valuable insights to the practitioners
of family-owned businesses. Click here for the paper.

Responsible regulation for digital services in India

De’ R., Pal A., Neena Pandey.
Published in Journal of Information Technology Case and Application
Research (ABDC-C)
Click here for the paper.

Evaluating resilience in food supply chains during
COVID-19
Kazancoglu Y., Sezer M.D., Ozbiltekin-Pala M., Lafçı Ç.,
PRS Sarma.

Published in the International Journal of Logistics Research and
Applications (ABDC-B)

The COVID-19 outbreak has revealed weaknesses in the supply chains
(SCs) and how easily it can be influenced by these disruptions. Food
supply chains (FSCs) is one of the most affected SCs, and it needs
to be more resilient against SC disruptions because their vulnerable
structure such as having perishable products. Therefore, this article

aims to uncover the need for resilience in FSCs during the COVID-19
outbreak. For this purpose, the enablers of resilience on FSCs are
determined after a detailed examination of the current literature.
Then, the graph theory matrix approach has been used to reveal the
relationships between these enablers and investigate importance of

28 VOL.5/ ISSUE 2, JAN-APRIL 2024