Page 44 - IIM(V)Issue_Sep-Dec 2023_Edited 7_26 Feb

INTERNSHIP DIARIES

SRIRAM R (PGP 2022-24)

ICICI LOMBARD: “I am thrilled to share my enriching internship

experience at ICICI Lombard, where I had the privilege of working
on a compelling project. Throughout this internship, I had the
opportunity to delve into the emerging domain of underwriting
of motors, its emerging space, and its profound implications for
consumer behaviour and the insurance industry in India. I got the

opportunity to perform extensive research, competitive analysis,
global benchmarking, play with data, and provide recommendations
based on statistical inferences. This internship has provided me with

invaluable exposure to the fascinating world of AFVs, consumer
behaviour, and the insurance industry. I am immensely grateful to ICICI Lombard for giving me this incredible
opportunity to contribute to a cutting-edge project. I look forward to leveraging the knowledge and skills
gained during this internship as I embark on my professional journey.”

VAISHNAVI KORE (PGP 2022-24)

Wella Company: “My internship at Wella Company, a premium hair colour brand, was an exhilarating
journey where each day brought new experiences and challenges. From conducting market research,
gaining consumer insights, and conducting competitive analysis to designing an effective GTM strategy,
pricing, and positioning for new product development, each day was a new adventure.

“The aim of marketing is to know and understand the customer so well, the product or service fits them
perfectly and sells itself”, says Peter Drucker. This is a key learning of my internship at Wella. It was

fascinating to witness the process of turning ideas into tangible products that meet the needs of our target
audience. Throughout my internship at Wella, I worked closely with internal and external stakeholders,
including sales teams, brand managers, creative heads, salon owners, and senior executives.
This gave me an opportunity to learn from industry experts and gain
a comprehensive view of the industry, thus allowing me to understand

market trends and providing valuable insights into the dynamics of
the organization. Overall, my internship at Wella was an immersive
and comprehensive experience in marketing, focusing on consumer

behaviour and product and brand management. The roller coaster
ride of challenges and learning experiences has equipped me with
valuable skills and knowledge that will benefit me in my future career
endeavours. I am thankful to the placement team (IIMV) and Wella
Company for this opportunity to learn from industry experts and gain

hands-on experience in marketing and new product development.”

41 VOL.5/ ISSUE 1, SEPT - DEC 2023