Impact of Text Messages on Farmers’ Adoption of Agriculture App and Its Effect on Farm Level Outcomes
📢 Research Update | IIM Visakhapatnam
We are pleased to share that a research paper co-authored by Prof. R Sai Shiva Jayanth, titled “Impact of Text Messages on Farmers’ Adoption of Agriculture App and Its Effect on Farm Level Outcomes” has been accepted for publication in the Journal of Behavioural and Experimental Economics (ABDC: A).
This study evaluates the behavioural impact of periodic text reminders on adoption of a smartphone-based Mobile phone applications (MPA) and assesses the MPA's subsequent effects on farm-level outcomes
Read the full paper here: https://www.sciencedirect.com/science/article/pii/S2214804326000650
Congratulations Prof. Sai Shiva Jayanth and the co-authors on this important contribution to research at the intersection of agriculture, technology adoption, and behavioural economics.
