Comparative Meta-Analysis of the Effectiveness of Inorganic and Organic Marketing Communications
๐ข Research Update | IIM Visakhapatnam
We are pleased to share that the research paper co-authored by Prof. Rahul R, titled โComparative Meta-Analysis of the Effectiveness of Inorganic and Organic Marketing Communications,โ has been accepted for publication in the European Journal of Marketing (ABDC: A*, ABS: 3, Impact Factor: 6.4).
Congratulations to Prof. Rahul R and the co-authors on this significant contribution to advancing research in marketing communications.
