Rahul R
Marketing
Assistant Professor
rahulr[at]iimv[dot]ac[dot]in
About
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RAHUL.R, Assistant Professor, Area of Marketing Management, Indian Institute of Management, Visakhapatnam
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Highest Qualification: [PhD], Marketing (Management), Indian Institute of Management, Kozhikode
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Total Experience: [4.5 years] (Academia: 2.5 years | Industry/Other: 2 years)
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Research Interests: [Marketing communication, Co-Creation, Emotions, word of Mouth, Self Concept, Attributional Processes of Customers]
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Teaching Areas: [Marketing Research, Marketing Management, Digital Marketing, Consumer Behavior, Marketing in Industrial Markets, Sustainable Markets]
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Rahul R is an Assistant Professor of Marketing Management at IIM Visakhapatnam, with publications in reputed peer-reviewed journals and presentations at top academic conferences. His research focuses on marketing communication–driven meaning-making, consumer emotions, co-creation, and word-of-mouth processes.
Teaching
PGP/MBA (Graduate)
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Marketing Management – Core – Term 1, 2024-26
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Business to Business Marketing - Elective -Term 4,2023-25
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Marketing Management – Core – Term 2, 2024-26 (EMBA Winter Batch)
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Business to Business Marketing – Electives – Term 4, 2023-25
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Business to Business Marketing – Core – Term 2- EPGDPM
PhD/Doctoral
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Research Design in Marketing – First Year – Executive PhD AY 2024-25
Executive Education / MDP / FDP
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[Program/Module Title] | Audience/Organisation: [ ] | Dates/Duration: [ ] | Role: [Lead/Faculty]
Research & Publications
Journal Articles
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Ramachandran, Rahul, Subin Sudhir, and Anandakuttan B. Unnithan. "Exploring the relationship between emotionality and product star ratings in online reviews." IIMB Management Review 33.4 (2021): 299-308. [ABDC -B]
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Sugathan, P., Sudhir, S., & Ramachandran, R. (2024). Exploring an incongruence frame for online reviews. Journal of Consumer Behaviour, 23(6), 2913-2932.
Conference Papers (Peer-reviewed)
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[Author(s)]. [Year]. “Title.” Conference, Location.
Book Chapters / Edited Volumes
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[Author(s)]. [Year]. “Chapter Title.” In Book Title, ed. Editor(s), Publisher.
Working Papers / Under Review (optional)
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“Title.” Under review at Journal (Submitted: [Month Year]).
Training & Consulting
Executive Education / MDPs / FDPs
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[Program Title] | Organisation/Client: [ ] | Dates/Duration: [ ] | Role: [Lead/Faculty]
Consultancy / Sponsored Projects
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[Project/Assignment Title] | Client/Organisation: [ ] | Period: [ ] | Role: [PI/Co-PI/Consultant] | Outcome: [deliverable/impact]
Services
Institutional Administrative Roles
Committees / Academic Governance
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Member – Library Advisory Committee , IIM Vishakapatnam
Academic Service (External)
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Reviewer: [Journals/Conferences] – Reviewer – International Journal of Consumer Studies
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Session Chair/Track Chair/Board/Panel roles: [Track Chair – IIMV Vipanan2025 International Marketing Conference
Award And Recognition
Junior Research Fellowship – 2014 – Awarded by University Grants Commission
