Post Graduate Certificate in Digital Marketing & Growth – Batch -04
In the current era of digitalization, organizations need effective and profitable digital and social media marketing strategies to enhance their reach and profitability. Digital and social media marketing have become essential elements of overall marketing strategies. From search engines and websites to platforms such as Facebook, Instagram, LinkedIn, and YouTube, as well as blogs, forums, Pinterest, and Snapchat, digital channels have come to dominate the marketing and advertising landscape.
While most major brands have a robust digital and social media presence, start-ups, SMEs, and even individuals have also begun building their own brand presence across these platforms. The importance of digital and social media in modern marketing efforts can no longer be ignored. It is an integral component of almost all successful marketing strategies.
With this increasing emphasis on integrated digital and social media strategies, there is an irrefutable need for marketing professionals and organizations to develop end-to-end digital and social media expertise. Through case studies, simulations, interactive sessions, hands-on learning, and classroom exercises, participants will learn best practices and develop the skills required to connect business objectives with digital and social media strategy, platforms, and tactics.
JARO is the EdTech partner for this program.
Learning Objectives:
• Basics of Marketing and understanding consumer behavior
• Understand the concept of Digital Marketing
• Hands-on-practice on search engine optimization and search engine marketing
• Google analytics
• Website creation and optimization
• Google AdWords
• Understand the concepts of social media and social media marketing (SMM)
• Use social media tools and platforms to design, manage, and optimize social media campaigns to promote growth.
• Determine and use key metrics for evaluating the success of digital and SMM initiatives.
• Digital and Social Media Marketing Analytics
• Digital transformation of the business
