Executive Certificate Programme in AI-Driven Marketing & Digital Growth
7th June 2026
Indian Institute of Management Visakhapatnam welcomed participants to the Executive Certificate Programme in AI-Driven Marketing & Digital Growth, a five-month programme designed to equip professionals with AI-enabled digital marketing and business transformation capabilities. Offered in collaboration with Physics Wallah, the cohort brings together participants from across the country with an average work experience of around five years, including nearly 45% women participants.
Prof. Amit Shankar, Programme Director, welcomed the cohort and spoke about IIM Visakhapatnam’s commitment to future-ready management education and industry-relevant learning. The programme covers modules on Foundations of AI-Driven Digital Marketing, SEO, AI-Enabled Search Marketing, Prompt Engineering in Marketing, Website Management, Google Analytics, Customer Journey Mapping, Social Media Advertising, UI/UX for Growth, AI in CRM, and GenAI Applications in Marketing Strategy.
Prof. Pankaj Vishwakarma, Programme Co-Director, delivered the vote of thanks, acknowledging the contribution of all stakeholders and highlighting the programme’s hands-on and application-oriented learning approach. He also appreciated the diverse professional experience brought in by the cohort and thanked Prof. M. Chandrasekhar for his leadership and continued support towards strengthening executive education initiatives at IIM Visakhapatnam.
IIM Visakhapatnam is an AACSB member institution and holds a five-year accreditation from the Business Graduates Association (BGA), reflecting its commitment to global standards in management education, academic excellence, innovation, and impactful learning.
