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Deepika R Gupta
Title: Examining the effects of CSR on organizational attractiveness: perception study of job
seekers in India
Journal: Journal of Global Responsibility
The purpose of this paper is to study the effect of corporate social responsibility
(CSR) effectiveness on job seekers’ organizational attractiveness (JSA).
Deriving inspiration from Carroll’s theory, the study specifically tries to
measure the impact of CSR on JSA with the four dimensions pertaining to
economics (PECO), pertaining to legal compliance (PLCO), pertaining to
ethics (PETH) and pertaining to philanthropic (PPH). Furthermore, the paper
also tries to examine the moderating role of company selection (COM SEL)
done based on high or low CSR reputation and JSA.
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