Page 51 - IIM(V)Issue_Sep-Dec 2023_Edited 7_26 Feb

IIMV PODCAST

Launched on 8 March 2021 and organised by the Business Cluster of IIMV, Vpod,

airs discussions and expert views on trending business and management topics. By
December 2023, it has successfully completed sixty-three total episodes of expert
discussions and talks. On 11 August, Vpod, now a club, became only the 4th IIM
to start their own in-house podcast series, with a presence on well-known audio
platforms, including JioSaavn, Apple Music, Google Podcasts, and Spotify.

In recognition of “World Suicide Prevention Day” and the critical public health concern that suicide is, a special
episode was broadcast on September 9 to underscore the significance of this day. “A step towards suicide

prevention is a step towards a life saved” was reiterated in the episode, emphasising the significance of doing
everything possible to foster hope. The episode aired on October 16 centred on the history, progression, and
geopolitical and economic ramifications of the Israel-Hamas conflict.

VPOD also launched 2 podcasts that featured prominent leaders from the industry

1 INSIDER’S TALK FT. MR. SHITIZ DOGRA:

The podcast featuring Associate Director of Digital Marketing

at Indigo, Mr. Shitiz Dogra, was replete with intriguing
anecdotes and examples from his MBA graduate experience
from MICA and the sales and marketing domain. “Data-
Driven Creativity: Balancing Analytics and Artistry in Digital

Marketing” was the subject matter of the podcast. It discussed
the tools and competencies necessary for the burgeoning
content marketing industry, as well as the influence of social
media as a marketing instrument. Effective reputation management strategies were discernible in Mr.
Shitiz’s previous encounters. The meeting also addressed forthcoming subjects such as the ramifications of

the Air India and Vistara merger, sustainability endeavours within the airline sector, and the responsibility
of the marketing division to comprehend both the customer and the environment.

48 VOL.5/ ISSUE 1, SEPT - DEC 2023