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Influencer marketing is a very effective Keeping the same strategy and rendering
channel to reach out to customers. With the service of the same influencers will
the rise of social media influencers and not suffice. It is a dynamic process which
the availability of the internet, it has requires proper monitoring from the
become an indispensable tool for marketing team. Marketers need to have
marketers which they cannot afford ‘not defined objectives, and corresponding
to use’. Though there are rising cases KPIs to monitor performance will go a
where influencer marketing is not long way. Just like there are two sides to
effective, it is also the company’s every coin, the influencer market too has
responsibility to understand which its pros and cons. it’s up to the marketing
influencer is more authentic and has a team how well they use it; if used
greater conversion rate. At the same judiciously, it is the most rewarding
time, identifying which influencers are customer acquisition method.
specific and relevant is indispensable.
Name: Sagar Mukherjee, Abinaya.S
Batch: PGP – 2

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