Authors: Shees Shaikh, Abhijeet Pattnaik, Shubham Malpani, Nipun Mahajan, Anshuman Sonowal, Abhishek Chak, Abhineet Vaidya This case study examines the sustainability challenges faced by the Indian aviation sector, with a focus on the growing environmental impact of air travel. It compares India's aviation emissions with those of other global leaders, explores current policies and initiatives aimed at reducing carbon footprints, and highlights the steps taken by major Indian airlines, particularly IndiGo, towards sustainable practices. The case aims to facilitate discussion on the importance of adopting innovative strategies for a greener aviation future.

 

 

 

 

 

 

 

 

 

 

 

Navigating Through Challenges, Hindalco’s Resilience

Author: Satish Kumar Akumalla The case study of Scenting Secrets explores the journey of a group of individuals who discovered the rich heritage and global importance of India's incense manufacturing industry, particularly in Karnataka. Despite being surrounded by numerous incense producers; they were unaware of the historical significance and quality of some of these brands. The group was inspired to create an e-commerce platform called Scenting Secrets, designed to celebrate the craftsmanship of these local manufacturers and make their products accessible to a global audience. The platform addresses challenges faced by the incense industry, such as balancing tradition with innovation, ensuring sustainable practices, empowering women, and providing a modern marketplace for traditional products. A SWOT analysis reveals both the strengths and opportunities of the platform as well as the challenges of competing in a saturated market, especially when products are experiential in nature. The future goal of Scenting Secrets is to become the go-to brand for incense needs while ensuring sustainability, customer satisfaction, and global reach.

The Indian rice market, renowned globally for its diverse and high-quality rice varieties, is increasingly focused on aromatic rice, particularly Basmati, which holds significant economic and cultural value. This case study examines the green potential of aromatic rice in India, exploring its sustainability, market growth prospects, and challenges in an evolving global trade environment. Aromatic rice, distinguished by its fragrance and unique qualities, has become a crucial export commodity, particularly in European and Middle Eastern markets. The study evaluates the opportunities for sustainable practices in aromatic rice cultivation, such as organic farming, water-efficient techniques, and fair-trade certification, to meet growing international demand for environmentally friendly products. Blockchain technology’s role in ensuring authenticity, traceability, and fair-trade practices is also explored as a potential catalyst for boosting consumer confidence and global competitiveness. Ultimately, the case study suggests that the Indian aromatic rice market has significant green potential, with sustainability efforts playing a key role in enhancing its global footprint and unlocking new market opportunities for India’s agricultural sector.

This research investigates how companies embracing sustainable marketing strategies can achieve both environmental benefits and improved financial performance. Traditionally, businesses have focused on competitive pricing and high-quality products to satisfy consumer needs. However, rising global awareness of environmental and social issues is shifting consumer preferences toward brands that align with their values. This shift influences investor behavior as well; companies committed to sustainability are increasingly attractive due to their potential for strong returns and resilience during economic downturns. Their compliance with social and environmental regulations enhances their long-term viability, showcasing that businesses can thrive financially by prioritizing sustainability. Additionally, the study explores the role of marketing in promoting sustainable development and outlines a framework for integrating the Sustainable Development Goals (SDGs) into business strategies. By examining the marketing practices of various organizations, this research highlights potential future directions that align with sustainability objectives. Focusing on the Hyderabad region, particularly Warangal district—with a population of approximately 718,537 according to the 2011 Census—this study emphasizes the importance of local sustainable marketing practices. The case of Nike, known for its sustainability initiatives, exemplifies how global brands can adapt to local markets. This research underscores how sustainable marketing can enhance brand loyalty, differentiate businesses in competitive markets, and drive long-term profitability, offering valuable insights for marketers, business managers, and scholars alike.

Author: Elham Malik This case study discusses the case of Buurtzorg Nederlands, a self-managed non-profit home care organization, in 2006 to present an alternative to the conventional home care organizational model. This case study elucidates the concept of trust, motivation, training, job performance, person-job fit and it’s novel approaches to combat the pandemic COVID-19. It also throws light upon the metrics of success and metrics of applicability of self-management in the homecare sector in India with Buurtzorg Nederland embarking into the Indian homecare sector with its setting up its subsidiary in India in 2018. Buurtzorg Nederland hires nurses with the right skills, experience, and entrepreneurial attitude to work as caregivers at Buurtzorg. Caregivers operated in small teams of ten to twelve members. These teams were distributed all across the Netherlands. At Buurtzorg, the nurses were de-conditioned to develop the ability and freedom to inquire into the utility of their day-to-day job activities. Is self-managed homecare the future of the homecare industry?

 

 

 

 

 

 

 

Authors: Lakshmi Patibandla, Phani Kumar Katuri. Drawing on Echo Chamber and Identity Biases, this paper assesses the impact of the two concepts on sustainable investment processes. Focusing on actual examples and materials, the study demonstrates how these biases affect SRI and ESG investment plans, which in turn causes inefficient investment results. The purpose is to show the intertwined aspects of behavioral biases and explain how financial advisors can help clients make wiser and more diversified investment decisions.• Now it’s time to get to know the usually negative Echo Chamber Bias in terms of its impact on the perspectives of investments.• Explain how Identity Bias is evident in the investment decisions arising from the bias created by personal or group identity.• Speak about different measures financial advisors can take to prevent emergence of such biases and strengthen their sustainable investment portfolios.ing real-life case material, the study highlights how these biases impact Socially Responsible Investing (SRI) and Environmental Social and Governance (ESG) strategies, leading to suboptimal investment outcomes. The goal is to uncover the complexities of behavioral biases and provide insight into how financial advisors can guide clients to make more informed, diversified investment choices.

Authors: Trupti Dave, Priya Dwivedi, Jyoti Vyas Bajpai The Indian state Madhya Pradesh is well known for its tourist destinations among Indian and International travelers. The state houses UNESCO approved world heritage sites like Khajuraho, Sanchi Stupa and Bhimbetka. It also has 10 national parks, 25 wildlife centuries and 6 Tiger Reserves. In December 2021, United Nation’s World Trade Organization (UNWTO) awarded Ladpura Khas, a village near Orchha in Madhya Pradesh as the Best Tourism Village internationally. Ladpura Khas was one amongst the three Indian entries to the UN WTO contest and bagged the award due to its rural Homestays project. The award was given in the category of “Best Post-Covid Tourism Destination Development”. In the same category, Madhya Pradesh Tourism was also given “Swarn Puraskar” (Gold Medal) at zonal level and its other project “Safe Tourism for Women” was awarded as the best project in another category “Diversity in Tourism”. The case discusses the rural homestay project implementation issues at Ladpura Khas and also presents the challenges of scalability and of improving overall rural tourism foot falls. The Rural homestays Project also faces challenges due to limited Government Subsidy.

Author: Srinivasan KG. This case study explores the Indian hearing health industry, focusing on HearClear, a leading player in the sector. It examines the challenges and opportunities within the market, HearClear's strategies to address these, and the company's impact on improving access to hearing care services for the elderly population.

 

 

Authors: Riya Wani, Amit Shankar. Muezart, a pioneering brand from Meghalaya, India, has redefined the global appeal of Eri silk through innovative digital marketing strategies. Traditionally used in Northeast India's slow fashion, Eri silk stood out for its sustainability, non-violent harvesting process, and rich cultural heritage. However, Muezart took this unique craft to the next level by leveraging digital platforms to connect with niche markets worldwide. The brand employed powerful storytelling, content-driven social media campaigns, and collaborations with influencers in the eco-conscious and ethical fashion spaces. Muezart highlighted the artisanal craftsmanship behind Eri silk and its sustainable qualities, tapping into the growing demand for eco-friendly, luxurious products. By showcasing behind-the-scenes processes, local artisans, and the unique texture and versatility of Eri silk, Muezart created a compelling narrative that resonated with global consumers. Their strategic use of digital marketing, from influencer collaborations to visually stunning campaigns, made Eri silk a coveted product in international markets. Muezart’s journey serves as a blueprint for how local, traditional crafts can be successfully transformed into global luxury brands in the digital age, fusing heritage with modern consumer desires.

Authors: Anu Priya, Richa Dixit. Lack of naturally existing rivers is a major problem in several Indian states, making water scarcity an even more pressing issue overall. The another issue is to get supply of safe and uncontaminated drinking water to the districts and villages. The incredible change that took place in Ahmednagar district of Maharashtra with context to the village Hiware Bazar is the focus of this case study that looks at the difficulties of water management in rural India. In order to preserve the environment, through creative methods of reducing water use, Because of its inclusive leadership and environmentally responsible practices, Hiware Bazar has become an example of a model rural community development. Check dams, contour ditches and absorption tanks were built as an integral aspect of a thorough program for developing the watershed; the village saw a substantial rise plantation yields and aquifer replenishment. Many others in the community also started forestry initiative and embraced environmentally friendly agricultural methods.

 

 

 

 

 

 

 

Smt. Veeksha Rao Ponakala, an ESG Consultant and Renewable Energy Expert, emphasised the importance of integrating environmental, social, and governance frameworks in corporate strategies.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Smt. Bhavana Angadi Suresh, Product Manager and Founder of Kraanthi, inspired the audience with innovative approaches to green marketing.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Dr. Shefali Saluja, a respected Educator and Corporate Governance Consultant, shared insights into the critical role of managing ethical dilemmas in innovation.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Ar. Deepak Gupta, Managing Director of DR Design Consultant Pvt. Ltd., presented impactful case studies on sustainable architecture and design.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The conference concluded with a valedictory address by Prof. M. Chandrasekhar, Director of IIMV, who lauded the participants and organisers for their efforts in driving impactful discussions on sustainability. The session included the distribution of certificates and the release of a commemorative book capturing the highlights and insights from CRISP 2024.

 

 

 

 

 

 

 

 

 

 

 

CRISP 2024 served as a catalyst for transformative ideas, reinforcing the importance of responsible management education and sustainable practices. The event’s success underscores CRME’s commitment to shaping future leaders who can address global challenges with innovative, sustainable solutions.

 

CRISP 2024 underscored the importance of integrating sustainability into education and business. Delegates engaged in meaningful discussions, setting the stage for actionable solutions to global challenges. The conference exemplified IIMV’s commitment to fostering responsible management education and empowering future leaders.

 

Stay tuned for details on the next CRISP conference, where we will continue to inspire and drive sustainable innovation. Join us in shaping a responsible future! For updates, visit our CRISP webpage.