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Research Publications

• Behl, A., Jayawardena, N., Ishizaka, A., Gupta, M., & Shankar, A. (2022). Gamification and gigification: A multidimensional theoretical approach. Journal of Business Research, 139, 1378-1393 (Scopus, ABDC-A).
• Jebarajakirthy, C., Das, M., Shah, D., & Shankar, A. (2021). Deciphering in-store-online switching in multi-channel retailing context: Role of affective commitment to purchase situation. Journal of Retailing and Consumer Services, 63, 102742. (Scopus, ABDC-A).
• Ashaduzzaman, M., Jebarajakirthy, C., Das, M., & Shankar, A. (2021). Acculturation and apparel store loyalty among immigrants in Western countries. Journal of Marketing Management, 37(5-6), 488-519. (Scopus, ABDC-A).
• Shankar, A. (2021). Impact of Mobile Banking Application Interactivity on Consumer Engagement: An Experiment-Based Investigation. Journal of Global Information Management (JGIM), 30(5), 1-18 (Scopus, ABDC-A).
• Shankar, A. (2021). Does Reward Gamification Drive Brand Relationship Quality?: An Experimental Approach. Journal of Promotion Management, 1-24. (Scopus, ABDC-B).
• Shankar, A., Jebarajakirthy, C., & Kumari, P. (2021). Editorial for the Special Section on Research on consumer evaluation of mobile applications: Does interactivity matter?. Australasian Journal of Information Systems, 25. (Scopus, ABDC-A).
• Shankar, A., & Nigam, A. (2021). Explaining resistance intention towards mobile HRM application: the dark side of technology adoption. International Journal of Manpower. (Scopus, ABDC-A).
• Shankar, A., & Behl, A. (2021). How to enhance consumer experience over mobile wallet: a data-driven approach. Journal of Strategic Marketing, 1-18. (Scopus, ABDC-A).
• Shankar, A., Yadav, R., Gupta, M., & Jebarajakirthy, C. (2021). How Does Online Engagement Drive Consumers' Webrooming Intention?: A Moderated-Mediation Approach. Journal of Global Information Management (JGIM), 29(6), 1-25. (Scopus, ABDC-A).
• Jebarajakirthy, C., Maseeh, H. I., Morshed, Z., Shankar, A., Arli, D., & Pentecost, R. (2021). Mobile Advertising: A systematic literature review and future research agenda. International Journal of Consumer Studies, 45(6), 1258-1291. (Scopus, ABDC-A).
• Shankar, A. (2021). Does employees' perception towards mobile human resource management application quality affect usage intention? A moderated-mediation analysis. The TQM Journal. (Scopus, ABDC-B).
• Shankar, A., Gupta, M., Tiwari, A. K., & Behl, A. (2021). How does convenience impact showrooming intention? Omnichannel retail strategies to manage global retail apocalypse. Journal of Strategic Marketing, 1-22. (Scopus, ABDC-A).
• Jain, S., & Shankar, A. (2021). Exploring Gen Y Luxury Consumers’ Webrooming Behavior: An Integrated Approach. Australasian Marketing Journal, 18393349211022046. (Scopus, ABDC-A).
• Shankar, A., Tiwari, A. K., & Gupta, M. (2021). Sustainable mobile banking application: a text mining approach to explore critical success factors. Journal of Enterprise Information Management. (Scopus, ABDC-A).
• Joshi, Y., Yadav, R., & Shankar, A. (2021). The interplay of emotional value, trend affinity and past practices in sustainable consumption: an application of theory of reciprocal determinism. Journal of Strategic Marketing, 1-19. (Scopus, ABDC-A).
• Islam, H., Jebarajakirthy, C., & Shankar, A. (2021). An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context. Journal of Strategic Marketing, 29(2), 117-140. (Scopus, ABDC-A).
• Shankar, A. (2021). How does convenience drive consumers' webrooming intention?. International Journal of Bank Marketing. (Scopus, ABDC-A).
• Jebarajakirthy, C., & Shankar, A. (2021). Impact of online convenience on mobile banking adoption intention: A moderated mediation approach. Journal of Retailing and Consumer Services, 58, 102323. (Scopus, ABDC-A).
• Shankar, A., & Jain, S. (2021). Factors affecting luxury consumers’ webrooming intention: a moderated-mediation approach. Journal of Retailing and Consumer Services, 58, 102306. (Scopus, ABDC-A).
• Shankar, A., Jebarajakirthy, C., & Ashaduzzaman, M. (2020). How do electronic word of mouth practices contribute to mobile banking adoption? Journal of Retailing and Consumer Services, 52, 101920. (Scopus, ABDC-A).
• Shankar, A., & Yadav, R. (2020). Understanding the impact of CSR domain on brand relationship quality. Marketing Intelligence & Planning (Scopus, ABDC-A).
• Shankar, A., &. Rishi, B. (2020). Convenience matter in mobile banking adoption intention? Australasian Marketing Journal, (Scopus, ABDC-A) (Scopus, ABDC-A).
• Jebarajakirthy, C., Yadav, R. & Shankar, A., (2020). Insights for luxury retailers to reach customers globally. Marketing Intelligence and Planning, (Scopus, ABDC-A).
• Shankar, A., Datta, B., Jebarajakirthy, C., & Mukherjee, S. (2020). Exploring mobile banking service quality: A qualitative approach. Services Marketing Quarterly, 41(2), 182-204. (Scopus, ABDC-B).
• Shankar, A., & Datta, B. (2020). Measuring e-service quality: a review of     literature. International Journal of Services Technology and Management, 26(1), 77-100. (Scopus).
• Shankar, A. & Jebarajakirthy, C. (2019). The influence of e-banking service quality on customer loyalty: a moderated mediation approach. International Journal of Bank Marketing, 37(5), 1119-1142. (Scopus, ABDC-A).
• Shankar, A., & Kumari, P. (2019). Exploring the Enablers and Inhibitors of Electric Vehicle Adoption Intention from Sellers’ Perspective in India: A View of the Dual-Factor Model. International Journal of Nonprofit and Voluntary Sector Marketing. (Scopus, ABDC-B).
• Shankar, A., & Kumari, P. (2019). A Study of Factors Affecting Mobile Governance (mGov) Adoption Intention in India using an Extension of the Technology Acceptance Model (TAM). South Asian journal of Management, 26 (4), 71-94. (ABDC-C).
• Shankar, A., Datta, B., & Jebarajakirthy, C. (2019). Are the Generic Scales Enough to Measure Service Quality of Mobile Banking? A Comparative Analysis of Generic Service Quality Measurement Scales to Mobile Banking Context. Services Marketing Quarterly, 1-21. (Scopus, ABDC-B).
• Vaikunthavasan, S., Jebarajakirthy, C., & Shankar, A. (2019). How to Make Higher Education Institutions Innovative: An Application of Market Orientation Practices. Journal of Nonprofit & Public Sector Marketing, 31(3), 274-302. (Scopus, ABDC-B).
• Shankar, A., & Datta, B. (2019). Measuring Mobile Commerce Service Quality: A Review of Literature. M-Commerce, 319-335.
• Shankar, A., & Datta, B. (2018). Factors Affecting Mobile Payment Adoption Intention: An Indian Perspective. Global Business Review, (Scopus, ABDC-C).
• Shankar, A., & Kumari, P. (2016). Factors Affecting Mobile Banking Adoption Behavior in India. Journal of Internet Banking and Commerce, 21 (1), 1-24. (ABDC-C).

Conference & Seminars

• Factors affecting Mobile governance adoption intention in India: Mediating role of trust at MCEM Conference held at IMT Hyderabad on 18 -19 January 2019.
  
• M-B-QUAL: A Scale for Measuring Mobile Banking Service Quality at Sixth Pan IIM Conference held at IIM Bangalore during 12-15 December 2018.
• Does interactivity matter? Conceptualizing and its impact on adoption intention in mobile banking context at Sixth Pan IIM Conference held at IIM Bangalore during 12-15 December 2018.
• Analyzing the Impact of E-Banking Service Quality on Customer Loyalty at 2018 AMA Winter Academic Conference, New Orleans, Louisiana USA during February 23–25, 2018.
• Alternative Instruments for Measuring Mobile Banking Service Quality at ANZMAC 2017, RMIT University, Melbourne, Australia during February December 4-6, 2017.
• Assessing the Impact of Waiting Time on Consumer Satisfaction in Branch Banking at ICFMCF 2017, organized by Vinod Gupta School of Management, IIT Kharagpur during July 7-8, 2017.
• M-B-QUAL: A Scale for Measuring Mobile Banking Service Quality at ANZMAC Mid-Year Doctoral Colloquium, organized by Griffith Business School, Brisbane, Australia during June 22–23, 2017.
• Factors Affecting Adoption of Mobile Governance in India: An Extension of Technology Acceptance Model at 10th Doctoral Thesis Conference 2017, organized by IBS Hyderabad during April 20-21, 2017.
• Dam Build with Tears: Factors Affecting Displacement Risk in International Conference on Peaceful and Prosperous South Asia- Opportunities and Challenges (ICSA-2017), organized by JIIT, Noida during March 27-29, 2017.
• Impact of Perceived Risk on Mobile Banking Adoption in India in MDC and VRS, 2017 held at VGSOM, IIT Kharagpur.
• Factors Affecting Mobile Payment Adoption Intention: An Indian Perspective in COSMAR, 2016 held at IISC Bangalore.
• Job Satisfaction at Training Company in Research Methodology Workshop 2016, at VIT University Vellore.
• Factors Affection Mobile Banking Adoption Behavior in India in PhD Consortium 2015 on Management in the 21st Century held at IIT Bombay.
• Changing Dimensions of E-Recruitment: A Roadmap Ahead” In MDC and VRS 2015, held at VGSOM, IIT Kharagpur.

• “Teaching/Practicing Marketing Research” during January 10-11, 2019, held at IIM Lucknow-Noida Campus.
• “Machine learning with Python” organized by IMT-Hyderabad in collaboration with DCAL, IIM Bangalore on 7th and 8th of January 2019.
• Workshop on “Structural Equation Modelling and Tips on Quantitative and Qualitative Submissions” on December 12, 2018 at IIM Bangalore.
• Doctoral summer school 2017 on “Structural equation modelling and Panel data econometrics” Organize by Indian Institute of Management Ahmedabad (IIMA) during June 1-4, 2017.
• "A Ten-day Workshop on Research Methodology and Data Analytics for Social Sciences", 2016 held at VIT University Vellore, organized by Indian Council of Social Science Research.
• Author workshop on "Scholarly Publishing", 2015 organized by Wiley Publication and IIT Kharagpur.
• Author workshop, 2015 organized by Springer Publication and IIT Kharagpur.
• Workshop on "Protection of Copyright and Patent", 2015 Organized by MHRD IPR CHAIR Kharagpur.
• Resource person in FDP on "Manthan-Proliferating Knowledge", 2012 Organized by Dewan Group of Institutions, Meerut.

Reviewer/Editorial Board Member

• Reviewed papers for 2019 ANZMAC Conference to be organized by Australia and New Zealand Marketing Academy.
• Reviewed papers for 2017 Summer AMA Conference organized by American Marketing Association in San Francisco California, USA during 4-6 August 2017.
• Reviewed papers for 2017 ANZMAC Conference organized by Australia and New Zealand Marketing Academy, in RMIT Melbourne, Australia, during 4-6 December 2017.
• International Journal of Management and Humanities.
• International Journal of Development Issues
• Journal of Indian Business Research
• International Journal of Management Science and Engineering Management

Program Director

• Executive Development Program in “Marketing Analytics” with Nulearn During June-October, 2021.
• Online FDP on “Handling Partial Least Squares - Structural Equation Modeling (PLS-SEM)” During April 19-22, 2021.
• FDP on “Advanced Multivariate Data Analytics: Moderation and Mediation Analysis using AMOS & Process Macro” During 14-18th October 2021.
• AICTE ATAL Online FDP on “Data Analytics for Research and Publication during October 4-8, 2021.
• Online certification program in “Digital & Social Media Marketing” During September 20-23, 2021.
• AICTE ATAL Online FDP on “Data Analytics for Research and Publication during June 14-18, 2021.
• Online FDP on “Handling Partial Least Squares - Structural Equation Modeling (PLS-SEM)” During April 19-22, 2021.
• Online FDP on “Advanced Multivariant Data Analytics: Moderation and Mediation Analysis using AMOS & Process Macro” during September 7- 11, 2020.
• Technical Education Quality Improvement Programme – III (TEQIP – III) Professional Development Training Programme for Faculty & Administrators of Project Institutions (Under the aegis of the National Project Implementation Unit, Ministry of Human Resource Development, Government of India) February 17-19 2021.
• Technical Education Quality Improvement Programme – III (TEQIP – III) Professional Development Training Programme for Faculty & Administrators of Project Institutions (Under the aegis of the National Project Implementation Unit, Ministry of Human Resource Development, Government of India) January 27-29, 2021.
• Technical Education Quality Improvement Programme – III (TEQIP – III) Professional Development Training Programme for Faculty & Administrators of Project Institutions (Under the aegis of the National Project Implementation Unit, Ministry of Human Resource Development, Government of India) December 7-9, 2020.
• Technical Education Quality Improvement Programme – III (TEQIP – III) Professional Development Training Programme for Faculty & Administrators of Project Institutions (Under the aegis of the National Project Implementation Unit, Ministry of Human Resource Development, Government of India) March 02– 06, 2020.
• Technical Education Quality Improvement Programme – III (TEQIP – III) Professional Development Training Programme for Faculty & Administrators of Project Institutions (Under the aegis of the National Project Implementation Unit, Ministry of Human Resource Development, Government of India) December 09– 13, 2019.
• MDP on “Customer Relationship Management” at RITES Limited, Gurugram during 13-14 August 2019.
• FDP on “Advanced Structural Equation Modeling, Moderation and Mediation Analysis using AMOS, SmartPLS, & Process Macro” During June 4-7, 2019 at IMT Ghaziabad
• FDP on “Advanced Structural Equation Modelling” During October 29-December 2 at IMT Ghaziabad
• FDP on “Scale Development” During December 5th and 6th at IMT Ghaziabad.

 Key Resource Person

• Executive Development Program in Big Data and Data Science with Nulearn in 2020.
• Executive Development Program in Big Data and Data Science with Nulearn in 2019.
• Social Media Marketing at the Vinod Gupta School of Management, Indian Institute of Technology, Kharagpur.
• Social Media Marketing and Social Media Analytics at the Vinod Gupta School of Management, Indian Institute of Technology, Kharagpur.
• AICTE sponsored Faculty Development Program (FDP) on “Multivariate Statistics “from 1st June to 14hApril 2021at Fortune Institute of International Business (FIIB).
• AICTE sponsored Faculty Development Program (FDP) on “Multivariate Statistics “from 11thApril to 25th April 2021at Fortune Institute of International Business (FIIB).
• MDP on Branding in Digital Era for Hindustan Shipyard Limited during March 9 - 13, 2020.
• Leadership Lab for School Principals of CBSE: Branding in Digital Era during January 27th- 31st, 2020
• IndianOil Leadership Development Program titled ‘Sakhsham’ from 30th to 5th December 2020
• IndianOil Leadership Development Program titled ‘Sakhsham’ from January 11th to 16th 2021.
• IndianOil Leadership Development Program titled ‘Sakhsham’ from 14th to 19th December 2020.
• TEQIP sponsored one-week workshop on research methodology using SPSS and AMOS at NIT Srinagar during 08-12 February 2020.
• Faculty Development Programme on Impact of Moral Values, Ethics & Behavioral Sciences on Attitudinal Development of The Professionals- from 17th to 30th January 2020 organized by AICTE New Delhi
• Job Opportunities in Marketing: A Demand-Supply Perspective” on 3rd September 2020 organized by G H Raisoni college of Commerce, Science, and Technology, Nagpur
• Webinar organized by PSG College of Technology Coimbatore on August 4, 2020
• FDP on "Digital Marketing" under AICTE- ATAL Academy FDP Program from10th October 2020 to 14th October 2020
• e-STC on Advanced Statistical Techniques in Social Sciences from 26th October to 30th October 2020 NIT Hamirpur

Chair

• Research and Publication Committee
• Marketing Area

Member

• PGP Committee
• Career Development Service Committee
• Executive Education Program Committee
• Accreditation  and NIRF Committee