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This study aims to understand role employee emotional capital in
E-commerce organizations for implementing a
sustainability-oriented approach. It explores two research
questions- first what role does emotional capital play in creating
a sustainability-oriented functioning in an e-commerce
organization? Second, how the emotional capital of employees
and leaders can be molded and aligned to the desired behavioral
approach towards sustainability. Our methodology involves
literature review undertaken to appropriately position the
understanding of sustainability and its relationship with emotional
capital in E-commerce industry. The paper is based on review of
Gupta, P., Bakru, K., & Shankar, A. (2022). articles published between the year 1990 and 2020. Academic and
Sustainable Organizational Performance peer- reviewed journal articles which have contributed to enrich
the concept of emotional capital and sustainability were
Management: Deciphering the role of collected from various data sources like SCOPUS, ERIC, Science
Emotional Capital in E-Commerce industry, Direct and Emerald.
SouthAsian Journal of Business Studies. Our findings indicate that the organizational emotional capital
can help in designing and pursuing sustainability- oriented
practices in a more ‘engaged’ manner. This can further stimulate
a new approach for determining the dimensions, goals, and
measurement criteria for organizational performance
management in E-commerce industry. This is a first of its kind
study which connects the dots between sustainable organization
performance and emotional capital establishing groundwork for
future research pursuits in the direction. This study presents
strong futuristic managerial implications and focuses on how
E-commerce organizations can achieve long term sustainability
performance by harnessing the resource of emotional capital
which is inherently present with them at individual and collective
levels.
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