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This paper aims to develop supply chain strategies for the fashion
retail supply chain (FRSC), likely to be disrupted by the current
pandemic (COVID-19) under physical and online retail stores. The
resilient retail supply chain design is proposed under budget
allocation and merchandise capacity constraints. This paper utilises
the theory of constraint (ToC) and goal programming (GP) to
address the COVID-19 impact on FRSC. The budgetary and capacity
constraints are formulated with a constraint optimisation model and
tested with six different priorities to deal with the physical and online
stores. Next, all priorities are developed under different FRSC
business scenarios. The ToC-GP-based optimisation model is
Sarma, P. R. S., Kumar, A., Choudhary, N. A.,
validated with one of the Indian fashion retail supply chains. The
& Mangla, S. K. (2021). Modelling resilient
proposed optimisation model presents the optimal retailing
strategies for selling fashion goods over physical and online
fashion retail supply chain strategies to
platforms. The multiple scenarios are presented for developing
mitigate the COVID-19 impact. The
trade-offs among different strategies to maximise the retailer’s
International Journal of Logistics
merchandise performance.
Management, 1-31.
This paper also highlighted the strategic movement from high
merchandise density stores to low merchandise density stores. This
implies a reduction of sales targets and aspiration levels of both
online and physical fashion stores. The proposed model is validated
with one of the fashion retailers in India. Other nations or multiple
fashion retailers might be considered for more generalisation of
findings in the future. This research helps fashion retail supply chain
managers deal with consumer demand uncertainty over physical
and online stores in pandemic times. Limitation: Other nations or
multiple fashion retailers might be considered for more
generalisation of findings in the future. This is the first study that
considered the impact of COVID-19 on the retail fashion supply
chain. The effect of physical and online platforms is mainly
discussed from consumer marketing perspectives, but an inventory
and resilience perspective is missing in earlier studies. The role of
merchandise planning is highlighted in this study.
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