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Chakrabortty, R., & Majumdar B. (2021).Yuno

                      learning: Building marketing channels for

                      online business, Ivey publishing.







          In April 2020, Yuno Learning Global Private Limited, an entrepreneurial venture that offered online training for
          International English Language Testing System examinations, wanted to optimize its digital marketing and increase
          the number of prospects who subscribed to the company's program. The founder and chief executive officer had to
          decide among multiple marketing channels and funnels to choose the option that maximized value for the
          marketing effort, and he had to make that decision in the midst of the COVID-19 pandemic, when all businesses were
          being affected by the move to online interaction.








































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