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This study aims to understand role employee emotional capital in
                                                             E-commerce         organizations      for     implementing        a
                                                             sustainability-oriented approach. It explores two research
                                                             questions- first what role does emotional capital play in creating
                                                             a sustainability-oriented functioning in an e-commerce
                                                             organization? Second, how the emotional capital of employees
                                                             and leaders can be molded and aligned to the desired behavioral
                                                             approach  towards  sustainability.  Our methodology  involves
                                                             literature review undertaken to appropriately position the
                                                             understanding of sustainability and its relationship with emotional
                                                             capital in E-commerce industry. The paper is based on review of
          Gupta, P., Bakru, K., & Shankar, A. (2022).        articles published between the year 1990 and 2020. Academic and

          Sustainable Organizational Performance             peer- reviewed journal articles which have contributed to enrich
                                                             the concept of emotional capital and sustainability were
          Management: Deciphering the role of                collected from various data sources like SCOPUS, ERIC, Science
          Emotional Capital in E-Commerce industry,          Direct and Emerald.

          SouthAsian Journal of Business Studies.            Our findings indicate that the organizational emotional capital

                                                             can help in designing and pursuing sustainability- oriented
                                                             practices in a more ‘engaged’ manner. This can further stimulate
                                                             a new approach for determining the dimensions, goals, and
                                                             measurement       criteria   for   organizational     performance
                                                             management  in  E-commerce  industry.  This  is  a  first  of  its  kind
                                                             study which connects the dots between sustainable organization
                                                             performance and emotional capital establishing groundwork for
                                                             future research pursuits in the direction. This study presents
                                                             strong futuristic managerial implications and focuses on how
                                                             E-commerce organizations can achieve long term sustainability
                                                             performance by harnessing the resource of emotional capital
                                                             which is inherently present with them at individual and collective
                                                             levels.














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