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Mobile human resource management application (mHRM app)
has emerged as an innovative solution to manage human
resources. However, the performance of the application is
questionable, and hence, it is crucial to know employees’
perception towards it. This study aims to explore employees’
perceived service quality towards mHRM app using the
moderated-mediation framework. Data were collected from 265
Indian HR professionals using online questionnaire. The proposed
hypotheses were examined using structural equation modelling
and PROCESS Macro. Results indicate that navigation and contact
significantly affect employees’ mHRM usage behaviour. Results
Shankar, A. (2021). Does employees' also indicate that perceived values significantly mediates the
perception towards mobile human resource association between perceived service quality and mHRM usage
behaviour. The findings of the study will help organisations in
management application quality affect enhancing their employees’ perceived service quality towards
usage intention? A moderated-mediation mHRM app. This study contributes to the literature on human
analysis. The TQM Journal, 34(1), 145-159. resource management, total quality management and
cognitive-motivational-relational (CMR) theory.
This study examines the impact of reward Shankar, A. (2021). Does Reward Gamification Drive Brand
gamification on brand relationship quality (BRQ) in
Relationship Quality? An Experimental Approach. Journal of
the mobile banking (mbanking) context. The study
Promotion Management, 1-24.
also examines the mediating effect of brand
engagement and how the effect varies at different
levels of personal innovativeness. A
scenario-based experimental design was used to
examine the effect of reward gamification on BRQ.
Data were collected from 259 m-banking users to
examine the proposed hypotheses. The findings
suggest that gamification has a significant
impact on BRQ. This study contributes to the
emerging gamification and m-banking literature
and helps banks design gamified rewards
programs to enhance BRQ.
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