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This paper aims to develop supply chain strategies for the fashion
        retail  supply chain  (FRSC), likely to  be  disrupted by  the  current
        pandemic (COVID-19) under physical and online retail stores. The
        resilient retail supply chain design is proposed under budget
        allocation and merchandise capacity constraints. This paper utilises
        the  theory  of  constraint  (ToC)  and  goal  programming  (GP)  to
        address the COVID-19 impact on FRSC. The budgetary and capacity
        constraints are formulated with a constraint optimisation model and
        tested with six different priorities to deal with the physical and online
        stores. Next, all priorities are developed under different FRSC
        business scenarios. The ToC-GP-based optimisation model is
                                                                                     Sarma, P. R. S., Kumar, A., Choudhary, N. A.,
        validated with one of the Indian fashion retail supply chains. The
                                                                                     & Mangla, S. K. (2021). Modelling resilient
        proposed optimisation model presents the optimal retailing
        strategies for selling fashion goods over physical and online
                                                                                     fashion retail supply chain strategies to
        platforms. The multiple scenarios are presented for developing
                                                                                     mitigate the COVID-19 impact. The
        trade-offs among different strategies to maximise the retailer’s
                                                                                     International Journal of Logistics
        merchandise performance.
                                                                                     Management, 1-31.

        This paper also highlighted the strategic movement from high
        merchandise density stores to low merchandise density stores. This
        implies a reduction of sales targets and aspiration levels of both
        online and physical fashion stores. The proposed model is validated
        with one of the fashion retailers in India. Other nations or multiple
        fashion retailers  might  be  considered for more generalisation  of
        findings in the future. This research helps fashion retail supply chain
        managers deal with consumer demand uncertainty over physical
        and online stores in pandemic times. Limitation: Other nations or
        multiple fashion retailers might be considered for more
        generalisation of findings in the future. This is the first study that
        considered the impact of COVID-19  on the retail fashion supply
        chain.  The effect of  physical and  online platforms is mainly
        discussed from consumer marketing perspectives, but an inventory
        and resilience perspective is missing in  earlier studies. The role of
        merchandise planning is highlighted in this study.







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