The Media & PR Cell has been formed to liaise with and facilitate interaction with both digital and mass media and to ensure publicity for the Institute at various events. Through the endeavour of the cell, IIM Visakhapatnam has garnered a strong media presence on Facebook, Instagram, Twitter, YouTube, PagalGuy & LinkedIn. There is a student blog dedicated to IIMV. Apart from these, the Cell ensures coverage in the press for IIMV. The Cell also coordinates with other colleges for student participation in management fests. From boosting the brand of the institute to building a robust digital presence, from building stronger public relations to seamlessly onboarding new batches, from maintaining the information flow between the internal and external contributors to telling enticing stories about the life at IIM Visakhapatnam! The Media & PR Cell is the lens behind every capture, the mind behind every creative, and the thought behind every story about IIM Visakhapatnam.