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Program

Strategic Pricing: A Toolkit for making better Decisions
February 27 – 29 (Thurs-Sat), 2019

Program Director: Prof. Vinay Ramani | This email address is being protected from spambots. You need JavaScript enabled to view it. | 0891-2824 497
Last Date for Nominations: February 13, 2019

 
Program Overview
The core purpose of a firm’s marketing strategy is to create value for its customers. To achieve this, three of the four P’s of marketing are central – Product, Promotion and Place. The fourth P, Pricing, specifies how the value that has been generated can be split between the customer and the firm. Pricing is one of the most important business decisions made by a firm. This module aims to address strategic and tactical pricing issues and studies profit-enhancing changes in pricing practices across a variety of business contexts.
Program Topics
The broad topics/themes covered would be:
  • 'Pricing it Right'
  • Cost-plus vs Value-based Pricing
  • Price Metrics
  • Subscription Pricing and Freemium
  • Pricing Strategy Implementation
Program objectives
It is envisaged that after attending this Program, participants would be able to:
  • Gain a better understanding of pricing practices in various industries;
  • Learn frameworks for profitable pricing decisions;
  • Gain a better understanding of revenue management practices.
Target Audience
Middle level working professionals.
Pedagogy
Lectures, Case Studies and Simulations
Program Fee (per participant)
  • Residential: Rs.45,000/- + GST (18%)
  • Non-Residential: Rs.36,000/- + GST (18%)

Each subsequent participant (i.e. 2nd participant onward) from the same organization (irrespective of the office/unit/location/plant where the participant is working) would be eligible for 10% discount, provided the program fee for all participants in full is credited into the bank account of the Institute before the commencement of the Program.

Contact Details
For further details on the Program, please contact as follows:
  • On the Program content, coverage etc. (i.e. academic matters): Program Director
  • On the administrative matters: Mr. Tapas (+91 – 70082 43319; 0891-2824 478); Mail: This email address is being protected from spambots. You need JavaScript enabled to view it..

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Indian Institute of Management Visakhapatnam

Andhra Bank School of Business Building
Andhra University Campus
Visakhapatnam – 530 003
 +91 891-282 4444
 info@iimv.ac.in

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