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Profile picture for user Jayasankar Ramanathan
Jayasankar Ramanathan
Marketing
FPM, IIM Kozhikode
BE, BITS Pilani

Jayasankar Ramanathan is Assistant Professor in Marketing Area at IIM Visakhapatnam. Previously, he was Assistant Professor in Marketing Area at IIM Indore. His qualifications include BE from BITS Pilani and FPM from IIM Kozhikode. Prior to gaining admission in FPM, he was a member of R&D team at Cognizant Academy. His research and teaching interests are in Brand Management and Marketing Ethics. His research is published in journals including Journal of Business Ethics, Marketing Intelligence and Planning, Journal of Brand Management, Journal of Product and Brand Management, and Vikalpa.

Publications

  • Ramanathan, J. and Velayudhan, S.K. (2017). Comparing Consumer Evaluations of Services-to-Services Brand Extensions with Services-to-Goods. Marketing Intelligence and Planning, 35(7): 877-891.
  • Ramanathan, J. and Swain, B. (2017). Are Marketers Egoists? A Typological Explication. Journal of Business Ethics, doi:10.1007/s10551-017-3515-5
  • Ramanathan, J. and Velayudhan, S.K. (2015). Consumer Evaluation of Brand Extensions: Comparing Goods to Goods brand extensions with Goods to Services. Journal of Brand Management, 22(9): 778-801.
  • Ramanathan, J. and Purani, K. (2014). Brand Extension Evaluation: Real World and Virtual World. Journal of Product and Brand Management, 23(7):504-515.
  • Ramanathan, J. (2013). Consumer Evaluation of Brand Extensions: Good to Service and Service to Good. Vikalpa: The Journal for Decision Makers, 38(2): 81-96.